Most website owners are aware of the importance of optimizing their pages for search engines. They know this traffic has the highest conversion rates, so they are willing to go the extra mile to get a nice slice of it. However, SEO agencies aren’t cheap. This means most small business owners can’t afford to pay the monthly fees to have their websites optimized by someone like Boost Digital Marketing, Milwaukee Wisconsin.
The good news is that you can learn a few optimization tricks to help your website improve its positions in search for its most relevant keywords. On-page optimization is something that doesn’t require more than one hour of study. Once you understand the basics, you can apply them to your web pages. This action alone can help your website become more visible in search. For this, you need to identify your best keywords, and then include them in the titles of your pages. Ideally, each page should be optimized around one main keyword. Include this keyword in the title tag, in the UKR of the page, in the description meta tag and in the copy. Avoid keyword stuffing, but make sure to include lots of synonyms and related terms. They all help improving the relevancy of your page for its main topic.
Internal linking is also important. In order to optimize your website for search engines, you need to have properly structured menus. When you write the copy of your pages, include links to other pages of your website, as this improves the authority flow, helping all pages to rank better for their keywords.
Ideally, you should write long articles, as they tend to perform better than short ones. If you don’t believe it, you should check out the blogs of some SEO experts, and see what they think about this. By adding a blog to your website, you’ll be able to provide search engines fresh content to analyze and rank, thus improving your chances to get more organic traffic. One of our readers Erin Mckelle wrote a blog post about Quick Guide to Choosing the Best Breast Pump and is willing to share her story about how she ranked that term online.
Check your code for errors. You can do this for free, on special websites. Just search for code validators online, and you’ll find at least a couple of decent ones to use. Fix all coding errors, and make sure you create a sitemap for your web property. Submit this map to Google, in order to help its crawlers parse and index all your pages. If you want, you can consider including schema.org in the structure of your pages.
Once you finish optimizing the pages of your website, you should try to obtain as many inbound links as possible. Try to get in touch with other webmasters in your niche or industry and ask them if they accept guest articles. If they do, write something useful for their readers in exchange for one or two links back to your own pages. Rinse and repeat hundreds of times, and you’ll see your website improving its positions in the SERPs. The result will be more traffic and leads for your restoration business, part of which will convert, making you more money.